About The Client
Nano Hybrids produces hybrid core-shell nanoparticles to address the critical challenges of high-impact technological fields.
Challenge
Nano Hybrids is looking to enter the next level of their Startup journey. The winner of the Amsterdam Science & Innovation Award 2023 wanted to update their website and wanted be equipped with a brand that would help their marketing efforts moving forward.
Jim Ekanem led this project regarding the design work and the project planning efforts.
Tasks
Analyze the UX of Nano Hybrids’ Website hosted on GoDaddy.com and apply critical Usability fixes. The latter implied converting the site to an easily navigatable on-pager. Furthermore, it was necessary to add sections introducing the team, their ecosystem and recent press releases about the startup. This conveys an updated image of the startups maturity to potential partners and investors. While the Startups main platform for communication is still LinkedIn, the Website now serves as a concise and professional information hub that the Startup can easily maintain and scale themselves going forward.
Additionally, LeepRoot curated a new brand identity for Nano Hybrids. Building on their previous idea represented in their first website draft, our experts suplemented the personal characteristics with curated style elements. Nano Hybrids is now equipped with colors and typography that represent their USP, their domain and their business goals in a unique and professional way.
Brand Book Demo
